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Kill your Sacred Cows

Kill your Sacred Cows

I have consulted with many clients. Almost 50% of my time is now focused on consulting with clients face-to-face or over video chat. I really enjoy advising and supporting clients as they look to grow and develop their business and their brand.

There is one thing that really frustrates me… Sacred Cows. Sacred Cows are those things, resources, activities and people you cannot challenge, question or suggest improvements. Sacred Cows are untouchable.

For those not familiar with Sacred Cows, I will let Wikipedia explain…

Sacred cow is an idiom, a figurative reference to sacred cows in some religions. This idiom is thought to originate in American English, although similar or even identical idioms occur in many other languages.

The idiom is based on the popular understanding of the elevated place of cows in Hinduism and appears to have emerged in America in the late 19th century. Aliteral sacred cow or sacred bull is an actual cow or bull that is treated with sincere respect. A figurative sacred cow is a figure of speech for something considered immune from question or criticism, especially unreasonably so.

I have seen Sacred Cows in all types of business, they grow in reverence to where they become an immovable object.

Let me just get one thing clear. No business should have Sacred Cows. Every business should be open to improvement and change.

I have seen members of staff become Sacred Cows, where their opinion or feelings have undue influence on the business.

I have seen processes which don’t work become sacred.

I have seen methods become sacred, where ways of marketing become more important than success.

Sacred Cows are only worth revering and protecting if they add value to the business. If your Sacred Cow isn’t making you money and contributing to the life of the company, your edging towards becoming a lame duck.

Kill your sacred cows.

Dean Seddon

Dean Seddon

I've worked with some amazing companies from start ups to multi-nationals. I've also guest lectured at Universities in the UK. I'm the maverick that helps business solve their No 1 problem; How to convince more customers to buy.
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