We all want that hidden tip that will propel our product, brand or service to become world-leading. Well assuming you have something of substance and standard to sell I want to share with you the number one marketing tip.
You can spend hours researching, planning and deliberating what strategy to follow but here is the universal strategy…
Reach is the number of people who see your brand, product or service. Pursue reach so that it penetrates a market. It takes between 4 -7 times before someone can remember you but more like 15 times before they will consider making a purchase. Pursue reach.
So, some clever cloggs will tell me there are better, more focused strategies. For campaigns they’re probably right but for all-out making your name known, you have to just go all-out on reach.
In developing my brand and content I am looking to get a target of 100,000 eyeballs a day. I am not there yet, but I am well on the way.
When launching an app or new business you have to push massive energy into getting as much awareness as possible as fast as possible. You need to create a juggernaut of attention grabbing actions to give you the reach that gets your name, product or service known.
Once you have cracked this, you can then deepen diversify and be more surgical in your campaigns.
A few years ago I was working on a project to take something to market. After ripping up the clients existing creative and starting over. We pursued the following strategy:
If we want 40,000 sales we have to get 2,000,000 eyes on it. It worked!