I have consulted with many clients. Almost 50% of my time is now focused on consulting with clients face-to-face or over video chat. I really enjoy advising and supporting clients as they look to grow and develop their business and their brand.
There is one thing that really frustrates me… Sacred Cows. Sacred Cows are those things, resources, activities and people you cannot challenge, question or suggest improvements. Sacred Cows are untouchable.
For those not familiar with Sacred Cows, I will let Wikipedia explain…
I have seen Sacred Cows in all types of business, they grow in reverence to where they become an immovable object.
Let me just get one thing clear. No business should have Sacred Cows. Every business should be open to improvement and change.
I have seen members of staff become Sacred Cows, where their opinion or feelings have undue influence on the business.
I have seen processes which don’t work become sacred.
I have seen methods become sacred, where ways of marketing become more important than success.
Sacred Cows are only worth revering and protecting if they add value to the business. If your Sacred Cow isn’t making you money and contributing to the life of the company, your edging towards becoming a lame duck.
Kill your sacred cows.